Alex Fraser and Hanson
Scout Talent help Alex Fraser and Hanson strengthen their employer brand to attract and hire more females in a previously male-dominated industry
Alex Fraser is Australia’s leading producer of sustainable materials for the civil construction industry. The organisation produces high-quality products, including aggregates, asphalt, road base and sand. Alex Fraser focuses on excellence in delivery and reliability, and provides measurable improvements in environmental outcomes.
Alex Fraser’s parent company Hanson is one of Australia’s leading suppliers of heavy building materials to the construction industry. Hanson produce aggregates, including crushed rock, sand, gravel, crusher dust and road base, and a high-quality range of premixed concrete.
Both organisations were looking to specifically recruit females to begin careers as Truck Drivers (a male-dominated market in terms of role types and industry). They also wanted to increase the number and quality of applications for their Driver roles due to ongoing growth and the need for more recruits.