Amidst so many changes this year, it’s tough to predict what will happen in the realm of recruitment and talent management. But there is a way we can head in the right direction. Utilising your employer brand to your best advantage will fortify your organisation now, and for the future.

Whether you’re recruiting now, or will be again in the future, articulating your employer brand in a strategic, authentic way is your best chance to attract candidates who are the right fit for your organisation. It also gives unsuitable candidates the clarity they need to self-select out of the process early on.

This report contains insights from hundreds of candidates across Australia, the new challenges, opportunities and trends that a changing market presents. We share real insights from real candidates from our annual Candidate Experience Survey. We explore how to use these insights to shape your employer brand and adapt your recruitment strategy as we deal with the effects of the global pandemic and new market challenges.

You will learn:

• What factors influence candidates when they’re looking for and deciding to apply/not apply for a role
• How to articulate your unique offering so the right candidates apply for your opportunities
• Employer branding trends and COVID-19 considerations to take into account.

Based on these insights, Employer Branding Specialists share strategic recommendations and best practices to help your organisation continue to win your fair share of top talent

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